Brett Cooper — Who Really Mogged the NFL Halftime Show? | Episode 132

So a singer who routinely craps on America, who will not even tour in the United States because of I said who can barely speak English just did the Super Bowl halftime show and the internet is positively divided and everyone is losing their damn minds. And on top of that, this was such a controversial and anticipated halftime performance that TPUSA even put on an alternative halftime show. And so now it's not just about the NFL or Bad Bunny, it's about both of them.

People online are debating which show was more conservative and had more traditional values and whether Bad Bunny's performance was representative of America or all of the Americas. And I'm just trying to figure out what it all means because none of it was in English. But that was kind of the whole point and I will explain why. But before we do, make sure that you subscribe to the channel because I know that the majority of you guys do not subscribe.

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Ugh. I can't not have my coffee if I'm going to rant about Bad Bunny. Mhm. Now I don't even know where to put it. Now we can go. All right. Now that all of that is out of the way, let's get down to brass tacks. Now first of all, I want to offer you, just before we dive into things, before I get all ranty and my blood pressure starts to rise, I want to offer you and myself this tweet from my friend Zubi. And he said, "Sometimes I wonder if people are genuinely outraged by something or just pretending to be to earn social currency within their tribe."

And I wanted to read that to you because while there were certainly things to critique about Bad Bunny and this entire snafu, and the whole thing is just like rife with controversy, it also, I want to remind you guys, is like this every single year with the halftime show. The outrage machine is ready to go, whether it's Rihanna or Bad Bunny or Kendrick Lamar. Meanwhile, the left and Hollywood is like locked and loaded, ready to defend and attack conservatives.

Like it happens every single year. Honestly, I'm a bit tired of it. So let's just remember that none of this is new as we dive in and we talk about everything that has transpired with our friend Benito, aka Bad Bunny. All right, anyway, I want to say that it is very easy for me as like a normie, white American, conservative Republican, whatever you want to say, to be like, "Who even is Bad Bunny? Nobody listens to Bad Bunny."

Especially, especially when even actual NFL players in the Super Bowl did not even know who he was. Just watch. This is probably my favorite video to come out of this entire controversy. Favorite Bad Bunny song? >> [laughter] >> You know nobody got one. Favorite Bad Bunny song? I don't know no no Bad Bunny songs. Favorite Bad Bunny song? I have no idea. Favorite Bad Bunny song? Don't know. I don't have one, either. Favorite Bad Bunny song?

I don't listen to Bad Bunny like that, but she she got some she got some good stuff. >> What is your favorite Bad Bunny song? >> All right, I'm going to cut it right there because my favorite part of that entire video is that this player does not even know whether Bad Bunny is a boy or a girl. He's like, "She's got good music, but I don't listen." Like, they have no clue. No matter how funny that is and how relevant it feels to maybe you and me, we have to admit, unfortunately or maybe fortunately, that Bad Bunny was still the top Spotify global artist in 2020, in 2021, in 2022, and again this year in 2025.

And yes, that means that he beat out Taylor Swift. So, when people are arguing over why the NFL and Jay-Z, who runs the music for the Super Bowl, why they would pick Bad Bunny to do the halftime performance, I think we need to remember that fact. Because, in my opinion, this was a business decision more than just a political one. They were trying to get Bad Bunny's audience, which is huge, which is also definitely not the normal NFL audience, to come in, to turn on their TVs, and watch.

And all of this is part of the NFL's push to become more international. This is not the first thing they have done. They're, you know, having teams play all of these football games overseas. love that or hate it. Most NFL fans that I know do hate it, but that is the reality of what the NFL is currently trying to do in terms of their business. And the thing is, I'm sure that they felt confident in doing this because they knew that everyone would watch the big game either way.

Big fans, no matter how conservative or right-wing, they're not boycotting it. They want to watch the Super Bowl. And if you don't even watch the halftime show, what do they care? Because they still had his audience tuning in. And clearly, this was a good strategy because I'm sorry to break it to everyone who did not want Bad Bunny, but allegedly, this was the most watched halftime show in history. Apparently, they had 135.4 million viewers, biggest one in history.

So, the point is all of the conservative outrage, it did not make a dent in the Bad Bunny fandom, which is who they wanted. They wanted that fandom to tune in and watch. Again, a very pointed business decision based on what we know their goals to be. And this whole rationale feels even more obvious to me because this was clearly a show that was designed for TV, not for the actual football fans in the stadium. And obviously, every year more people are watching the Super Bowl at home versus actually being in the stadium with the game.

But usually, the performers are still on a stage. They're in the middle of the field and they're performing for the audience. You know, you have like Rihanna flying in, announcing her pregnancy, like flying over all the people in the stadium. You have Kendrick Lamar dancing on You can like actually watch the performers from your seats. But not this year. Like Bad Bunny was not performing for the NFL or their audience, he was performing for his.

And with his show, which I might add I thought was objectively very cool-looking and creative and kind of seemed like this whole musical thing, which was fun. Bad Bunny was hiding behind people in grass costumes. He was like running in and out of buildings. He was singing down behind grass into a camera the entire time. He was not singing out to people, he was singing to the camera. He was singing to the people watching on TV.

Just watch. So, the caption reads, "POV you're watching Bad Bunny's halftime performance from the stands." So, you can see these are all people in grass costumes. They all walked in. They're people running throughout the whole stage. It's like a freaking corn maze. There's this building here where he's going in and out of. He's changing costumes. And there was like one part of the performance where he was up on like electrical post, which by the way reminded me very much of Nashville's electrical system, which is so antiquated.

That's why the entire grid went down during the ice storm. Anyway, that's a total aside there. That was the only time when people in the stands could actually see him. Like he was hanging on this big post. The other times he was running in the grass. He was singing again down into the ground into a camera. The cheapest ticket to go to the Super Bowl was around $3,200. Like if I was in the audience, I would be pissed.

If I spent that much money or if I spent more cuz some people are paying like $30,000 to actually be there in person, I would be pissed that I can't actually see anything. But hey, again, maybe they were banking on the NFL fans not caring because again, it wasn't for them. It was for Bad Bunny and his audience. Somebody commented and said it wasn't for the stadium audience and being in Spanish, it really wasn't for the US audience at large.

Boom. All right, so now that we have established that fact, I think we can talk about people's reactions online. And while yes, Bad Bunny is obviously very political, especially right now, the NFL fan base is mostly made up of white men. So I do not think that it is outrageous or bigoted or political in any way for these fans to maybe hope for a halftime show that is tailored for them because they are the ones paying the bills for the NFL and showing up every single week for months on end to watch these games.

And speaking of this, if you guys didn't see, I filmed an episode of Piers Morgan yesterday. I'm filming it right after I actually just did that interview. I'm not sure when it's coming out either. It came out today when this episode is coming out or it came out yesterday. Regardless, I was talking with Piers Morgan yesterday and we were kind of debating this whole thing with Bad Bunny and whether it was okay for people to want to hear him sing in English and I will reiterate what I said to Piers in case you didn't see it, which is that I will not apologize for Americans wanting to hear music at the country's biggest all-American sporting event in English.

That is very normal. Like I don't care if there are millions of people who speak Spanish in our country, you should assimilate, you should also speak English. Again, this is an all-American sport. I think it's normal for the white American men to want to hear music in English. And to take it further or to try to find some kind of compromise or common ground, if Bad Bunny was going to perform and if he was going to be singing entirely in Spanish, they should have at least had subtitles on the screen so we could at least all be on the same page.

And actually, in that same interview with Piers, that came up and he brought up Pavarotti, the Italian opera singer, and honestly, it's kind of funny. In the interview, I was like, I have no idea who you're talking about. Like, I forgot him in that moment. But, Pierce was like, "You wouldn't be saying this about him. You wouldn't be saying that you couldn't understand, you know, cuz amazing opera. You wouldn't need subtitles for him."

But, actually, we do. When you go to the opera, when I was in Budapest doing Pendragon and I went to the Hungarian Opera House, they literally have little iPads on the back of seats that caption the entire thing so you actually understand what the opera singers are saying. They have subtitles. That is normal. It is not just about Bad Bunny. And this is not trey. It's about audiences wanting to be on the same page and wanting Americans to actually understand what is being sung at their halftime show.

And no, the point I will also make is that it's not just conservative influencers saying this. I saw a TikTok of a guy saying that he was annoyed that he couldn't understand anything, so he turned it off. He just didn't even care about watching it. His TikTok had millions of views. It had almost 500,000 likes, and the comments were flooded with people agreeing. Like, one person said, "It has nothing to do with him being brown.

I don't understand the words." A girl said, "His message was about inclusion, but if I don't understand it, how would I know?" Which is such an amazing point. It's like, "Oh, it was so wonderful, SO INCLUSIVE." I WOULD HAVE NO IDEA BECAUSE I CAN'T understand it. Now, my personal favorite comment on this TikTok was this girl who said, "Are we supposed to press one for English?" Like, welcome to modern America. I guess that is the state of our modern country.

Now, on this note, my friend Sabrina made some great points in a TikTok and a reel that she posted, and she actually offered an alternative if the NFL really wanted to get a more diverse fan base to watch. Just listen. Now that the Super Bowl's over, can we stop pretending like everyone is a die-hard Bad Bunny fan and Puerto Rico is the 51st state? The NFL's fan base is anywhere between 70 to 80% Caucasian. If you're the largest customer base of the NFL, it's not racist to want to understand what is going on during the halftime performance.

Like, the five genuine Bad Bunny fans that I know, happy for you, but let's not act like this wasn't annoying for everyone else. Lastly, this is a hill I will die on. Justice for Pitbull, who is actually Mr. Worldwide, Mr. 305. Please explain to me, NFL, why was Pitbull not the performer back in 2020 when you guys held it in Miami? He is literally Mr. 305. Not to mention he has sold more records in the US than Bad Bunny.

He sings in both English and Spanish, and he absolutely loves this country. >> I could not have said it better myself. Pitbull is a fantastic alternative. My producer was even posting about that saying like, "Why wasn't it Pitbull?" But no, obviously it's the NFL, and so it couldn't just be somebody who would bring in a larger, more international, diverse audience. It needed to be that, but also be the correct cookie-cutter political statement, obviously.

Now, don't worry, we will get to the politics a little later in that angle. But continuing down this track, somebody commented and said, "Perfectly said, Sabrina, as a first-generation American, I am proud of Hispanic culture. However, I believe that when we represent America on a big stage, such as the Super Bowl, there should still be a shared American baseline. Assimilation and heritage do not have to cancel each other out.

Having somebody perform not speaking English just isn't American." Exactly. And if there had been subtitles at the very least, we wouldn't be sitting here days later debating the values that Bad Bunny was promoting on his show because we would actually know. Now, thankfully, we don't have to wonder what PureTalk's values are, and thankfully, their customer service team speaks English. And do you guys know what PureTalk's favorite holiday is?

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All right, now back to the story and the debates over Bad Bunny's values. immediately after the performance was over in the left-wing media and for some people on the right they were posting and saying like this should be something the conservatives are excited about. This should be seen as a celebration of traditional values. Like he had a couple actually get married on screen. There was a little boy who was supposedly representing baby Bad Bunny and how you should follow your dreams.

Like it was wholesome. It was family-friendly. For example, Washington Post did their analysis and they said in general Bad Bunny Super Bowl halftime show had the kind of wholesome traditional family values that would have fit right in with some of the more sentimental commercials that appeared during the game. And so their argument is that this kind of was conservative. It was wholesome and traditional and we should all shut up.

But then on the flip side you have conservatives online pushing back and saying, "Okay, well maybe it was cool creatively. Yes, there was a family feature, there was a wedding, but look at his lyrics. Look what he was actually singing." And then they post this specific screenshot from one of his songs. Like I will put it here on the screen for you to peruse, but no, my friends, I will not be reading any of that out loud to you because I will not be on camera saying any of those words.

So for people clipping my show, you are not in luck today. And if you are on Spotify, guys, just use your imagination and just know it is incredibly lewd, it is incredibly sexual, and completely uncreative. However, going from there, according to Spanish speakers online, actually, Bad Bunny didn't perform that song and his other more explicit songs that he did perform were toned down and they were adapted for TV. Like Juan Carlos Subirá said, "Look, I'm not a fan of Bad Bunny's music, but this isn't what he sang last night.

There are 50 million Spanish speakers in this country and about 600 million across the world. Influencer accounts are making the rest of us look like morons by getting very basic things like this wrong. And guys, therein lies the problem. Because we DON'T EVEN KNOW WHAT WE'RE arguing about or what is TRUE BECAUSE IT WASN'T IN ENGLISH. It was an American performance that was not in English. Nobody knows what is going on.

It is the biggest performance for Americans every single year and we have no idea what the damn performer said. Now, thankfully, others online can translate even though the NFL did not. And according to them, no, it really wasn't family-friendly. Like sure, there was cute kids, sure a couple got married, but you also had men grinding on each other behind a corridor. You had women scantily clothed twerking on men. We saw all of that with our own eyes, and apparently what he sang about wasn't much better.

One person, Daniel, posted and said, "Do you guys realize that this entire halftime show promoted Puerto Rican independence, hookup culture, and framed America as the colonial oppressor of Hawaii? It was shameful. This is why you got to know Spanish before saying this." I don't need I don't I DON'T WANT TO HAVE TO know Spanish to understand what is being sung about. That's the problem. Anyway, to make matters even worse, apparently Bad Bunny Spanish isn't even easily understandable even for Spanish speakers.

Another person said, "Native Spanish speaker here. Complaining about Bad Bunny singing in Spanish would make sense if he actually sang in Spanish. Bad Bunny sings in some mumbled bastardization of the language that he made up. Most Spanish speakers need a translator, too." Great. Like this is all It just keeps getting worse and more comical, but at least we have one of his songs broken down in English. So, in case you're confused, let's just listen here.

The English version? All right. So, my auntie asked me, "Why you got so many girlfriends?" All right. A lot of girlfriends. Today I got one, and tomorrow I got another one. But I never marry them. My auntie asked me, "Why you got so many girlfriends?" All right. A lot of girlfriends. Today I got one, and tomorrow I got another one. Man, I think I want to take them all to the VIP, to the VIP. All right. What they can be my auntie.

Great. Profound. So profound. And no, I would argue that singing about having a ton of girlfriends, not marrying them, and trying to get them into the VIP portion of the club is not conservative values. But so glad they're all going to VIP. The least he could do is at least hook them up with a Good Ranchers steak after all of that. Now, as America turns 250 years old this year, it is worth remembering the people who truly built this country.

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So, visit goodranchers.com today, subscribe to any box of their American meat, save up to $500 a year, plus you will get an extra $25 off your first order if you use code Brett at checkout. Again, that is goodranchers.com. Now that you have steak, guys, all you need is a quality education, and GCU has you covered. Now, Grand Canyon University is an affordable private Christian university in the beautiful Phoenix, Arizona, offering over 360 academic programs, all informed by industry and student learning outcomes.

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And people online, understandably, were very quick to push back on conservatives and say, "Well, you're complaining about all of this, but what do you think about Kid Rock and his whole, you know, tour history?" But Kid Rock opening with one of his most lewd songs. Anomaly, the streamer, he posted and he said it's hilarious that the conservative alternative to Bad Bunny was Kid Rock rapping about porno, meth, crackheads, and gang violence, and hookers.

These are the lyrics to the first song that he performed. Again, I will not be reading you those lyrics. And then this was also a great example. Allie Beth Stuckey said this about Bad Bunny. She posted and she said, in response to the Washington Post tweet that we read, she said, "Almost every single song was about to generate sex with randos, but okay." But then she posted something positive about Kid Rock in the TPUSA performance and celebrating sharing the gospel, to which somebody responded and said, "Can we just cut the toxic empathy for Kid Rock, please?

LOL. Like he's still a degenerate. He's just your degenerate. All I'm asking for is some honesty." And I do love that like Kid Rock is conservative's degenerate. Like they love him, but he is still kind of a degenerate. And I'm split here because I do get what Emily is saying, what Anomaly was saying, but I also understand why Allie Beth was celebrating Kid Rock's performance. And now we can get into that. Because I do think it is often ridiculous for some of the most staunch conservatives to open their arms to any person who says a relatively based statement while simultaneously still trashing people on the left for doing the exact same thing.

But what Anomaly and others are saying isn't totally inaccurate. And I know that I just said that when I had been on record acknowledging that the right needs to fight back against cancel culture and should be welcoming the people coming in. But you can welcome people with a healthy dose of skepticism and well not ignoring or lying about their degeneracy or the things that they continue doing even if they're saying based things.

Anyway, so yes, what I'm trying to say here is that yes, Kid Rock did open with that song and yes, he's kind of degenerate, but it was part of a broader story. By starting with that song with the lyrics that I will not read, he showed where he came from and where he used to be as a younger man. And then in the show it transitioned into this acoustic hymnal and then he came on stage as himself, not Kid Rock, but Robert Ritchie.

And he's saying a cover of Cody Johnson's song "Til You Can't" and he added a verse at the end about making sure that you create a relationship with God because one day it might be too late. So you need to do that until you can't. There was a purpose for him starting with that song. It showed redemption. It showed him coming to more traditional values. And the great thing is with Kid Rock, WE COULD ALL understand it because it was in English.

So, thankfully, we can argue for it. We can all actually be on the same page. Now, I have also seen people commenting on my tweets and saying like, "What did you think of the TPUSA show?" And if I actually watched it or if I actually watched Bad Bunny. Like, I posted something about Bad Bunny, and they were like, "We can't believe you watched it." And I posted something about TPUSA, and they were like, "I can't believe you watched that."

Yes, I watched both. We had one on TV, we had the other streaming on our laptop, and my take was that I am just glad that there was something for everyone. Like, if you were angry about Bad Bunny, if you wanted to boycott it, we had an alternative, which was great. It had great singers, it, you know, had great storytelling, it was wonderful. AND TO TOP IT ALL OFF, if you didn't want any music, you could change the channel, and you could watch the Puppy Bowl.

Like, there were so many options, and the free market did speak in a lot of ways because, yes, Bad Bunny broke records, but so did TPUSA, so did the alternative. I actually think that now it is one of the top live streams ever on YouTube. That says a lot. It showed that some people wanted something else, something more politically right-wing, country music, whatever it may be, they had However, I will not do is sit here and just say that the TPUSA show was the greatest piece of art I have ever seen just because it aligned more with my political values because at the end of the day, it was still Kid Rock.

It was still reactionary, per usual, because that's just how it works in right-wing politics. In fact, even Spencer Klavan, who is Andrew Klavan's son, he acknowledged this to many jeers on social media in his comment section, and he was tweeting about Bad Bunny, and he said, "Meanwhile, the conservative alternative halftime show, however good it may be, is in its very essence an exemplar of all that is wrong with the right when it comes to the arts.

If you are in the business of alternatives, you are already losing big L from the jump conceptually. If you can't look at that Bad Bunny halftime show and recognize its success independent of its political utility, then I regret to inform you that what you think of as your artistic taste is actually your politics in aesthetic form." Exactly. I think that Spencer put that really well. And so, if you have also been bombarded by the outrage online, if the noise has gotten very loud, and you haven't really known what to think cuz everybody is so angry, which is where I've kind of been sitting, I'm here to tell you that you didn't have to hate every aspect of Bad Bunny's performance.

You also didn't have to love TPUSA's performance just because of your politics. It can be nuanced. You can appreciate both for what they are. And listen, I agree with being tired of the reactionary alternatives, and I will say it here first before you comment, like I know I have been a part of that. Those are things that I have promoted, so I'm sorry if I played a role in exhausting you. I also exhausted myself. We'll try to move on from that, but I have seen a lot of people online sharing that sentiment.

Katherine Brodsky on X made a great post breaking all of this down. I thought that it was very nuanced and kind, and she said, "It's not as if conservatives aren't capable of making art. Clint Eastwood, David Mamet, John Milius, Salvador Dalí are some great names of people who made really good art. In fact, there are many more who don't fit conveniently into one political box, and some who keep their more conservative beliefs private.

But the MAGA movement as a whole is utterly reactionary. I mean, they organized their own show just because they didn't like Bad Bunny. Come on. As such, their attempts at culture are hyperpolitical." And then she goes on, and she says that conservatives do have a way into culture. One way is through high-quality biblical stories. Think Prince of Egypt and Noah and The Ten Commandments, It's a Wonderful Life, The Chronicles of Narnia series, The Lion, the Witch, and the Wardrobe, Bruce Almighty, etc.

A lot of the things that Angel Studios is doing that I promote. That's why I promote them. And then she goes on, and she says, "The other is through rebellious counterculture stories. Something like David Mamet or Tarantino can make. Something the more freewheeling type of artist might want to make. But right-wingers are doing what they're upset with the left for doing. Hyperfocusing on political views, which destroys cinema, all cinema.

Politics has always been a part of creative storytelling, but when it becomes the story instead of the subtext that the audience stumbles across, you've lost the plot, literally. The things that people get upset about as being woke is just really bad storytelling. Cinema has always had submoral positions as it should. It was just done well. Reactionary seems to work in podcasts and news segments, hello, but not so much elsewhere, not in art.

But I think all of us, even if this might be the first time that you're thinking of this, I think we all probably know that it doesn't really work because all of these alternative projects always have to be branded as the alternative or the conservative XYZ or the new Disney whatever it is. And often, unfortunately, it's as cringey as Blue Sky. Like we all dunked on that. We all dunk on Kamala trying to be like as hip and cool as Team Trump on Tik Tok.

We're doing the same thing here. And so, when I see my fellow right-wingers making great art that isn't just marketed through their political politics, I cheer it on because it's genuine, it's authentic, it's smart, and you should too. Like that is where we should put our focus and what we should put our money behind, in my opinion anyway. I feel like that was kind of a side rant there, but it was inspired by the discourse about the alternative halftime show.

Anyway, it felt relevant, but that's just something that I've been thinking a lot about, especially over the last couple of years. But the point is, thank goodness that amidst all of this, there was something for everyone. Because while this decision made sense for the NFL's goals, for their goals, it was utterly ridiculous in terms of their relationship with the core fans who make them all of their money and the Americans who genuinely love the sport and love our country.

And no, for the final time, it is not bigoted to want to hear and understand music in your own language when it is performed in your country. So, we will end it with that.